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USP/UPA The Most Powerful Marketing Strategy on the Planet
by Lucendia Halliday
The most powerful marketing concept and strategy on the planet is your Unique selling proposition (USP) or Buy Viagra, Buy Cialis, Buy Levitra Without Prescription unique purchase appeal (UPA). The main thing that we want to emphasize on this is all the forces in the universe want to make you a commodity. They want to make you the same as everyone else and if you are the same as everyone else then the only criteria by which to choose one person versus another is by price and price alone because there is nothing else to compare by.
Even though the world wants to make you a commodity you need to fight with every fiber of your being to be a one of a kind, completely different than everyone and any other person.
You want to be not just a good choice but the only choice, the best choice and if you are the only choice then that is going to give you an advantage over all other competition because there is no other competition.
Whether you offer a product or a service you have to be different in a meaningful way to your prospects. “Why should I, your prospective client, do business with you, above any and all other options including doing nothing?”
Consider your USP as the words you need to make your prospective client, customer, or patient feel that you really understand what they are all about, and you’re there to solve their problem, and fill their need.
A successful product or service differentiation will move your business from competing primarily on price to competing on non-price factors like buy cheap amoxicillin product/service characteristics, distribution strategies, or other promotional variables. This implication gives way to charging a premium. One example of a USP/UPA is a very strong guarantee. Ours is a 400% return on investment guarantee. This means if our clients don’t get an increase to their bottom line by 4 times the amount they paid us, they get a 100% refund.
In other words, a USP/UPA is that singular benefit, essence, appeal, big promise, or reason that you hold out to a prospect and that no other competitor offers. It should viagera be one unique, attractive, selling advantage that you are best suited to deliver. It needs to be delivered in 15 seconds or less.
By the way, price is the weakest of all USP/UPA’s, you are inviting a battle of price wars and your whole industry will lose. Only organizations like Wal-Mart use low price successfully because they can control an entire marketplace with their national buying power.
What is your big promise or reason why prospects choose you over your competition?
Discovering or creating a unique purchase Viagra pharmacy appeal is the foundation of your marketing. Before you can complete it however, it is important for you to have a good understanding of this very important concept.
Lucendia Halliday
Coach, Consultant and Trainer
Measurable Kamagra Soft Marketing Results (MMR)
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734-328-6086 levitra online price Office
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MMR, LLC
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Ask Your Customer, Stupid!
by Lucendia Halliday
Was your first reaction, “Oh I am not stupid, this cannot apply to me!” First, I researched the definition of stupid. I hear it all the time, but I never really looked it up. I remember from the movie, Forrest Gump, “Stupid is as stupid does”. (Details at the end of this article.) What does that mean and how to use this in our daily decisions? After a 3-day seminar with entrepreneurs, I heard a lot of what I classify as stupid marketing assumptions, so I was inspired to write this.
Stinkin’ Thinkin’ also comes to mind. It is hard to learn if we think we are not capable, its not important or worse yet we think we already know everything on a subject. All of these make us unteachable.
Definition of stupid
adj., -er, -est.
1. Slow to learn or understand; obtuse.
2. Tending to make poor decisions or careless mistakes.
3. Marked by a lack of intelligence or care; foolish or careless: a stupid mistake.
4. Dazed, stunned, or stupefied.
5. Pointless; worthless: a stupid job.
6. adjective
1. Lacking mental and physical alertness and activity: hebetudinous, lethargic, sluggish, stuporous, torpid. Slang dopey. See action/inaction.
2. Lacking in intelligence: blockheaded, dense, doltish, dumb, hebetudinous, obtuse, thickheaded, thick-witted. Informal thick. Slang dimwitted, dopey. See ability/inability.
Where generic female viagra the mind goes, the person follows. Where are your thoughts leading you? Our coaching program starts with the mindset, we call it developing a marketing mindset. We are change agents, since for some believe they are expert marketers already. They don’t study it daily or they didn’t sit at the feet of the masters worldwide but they are experts at sales and marketing. We do some ego bustin’ too. I started grad school with the question, “How do you know what you know?” Granted I thought, what am I paying for? I studied learning and human performance improvement. This results in how to train adults. This is the common thread of my career. I believe children are easier to teach, they haven’t build up years of baggage or misbeliefs.
As business owners and even employees we need to challenge our belief systems and check out our theories. In big business, it is called market research. This also means testing and tracking of your marketing. Do you really know how to do all this? Who taught you? Who where your teachers, role models, how do you know they have it right? How do you know you know? Also, I learned that psychologists are taught that as people we are all 100% stupid about one thing or another! Ouch! We don’t know everything about everything. In fact, we are so specialized we only know one little area and that requires lifelong learning on a daily basis. Are you smart enough to know what you are stupid at?
As business owners, we make bad assumptions about our customers all the time. We don’t ask them or we don’t ask the right questions in the right 0nline pharmacy way because marketing is science too. We fall in love with our products and services and assume the world does too. My favorite marketing strategy is: competing on price alone. Of course, people are going to rush to my business I save them time and money - Guess What Big Deal! Everyone says that! My second favorite marketing strategy is: I am all about quality - Guess what, that is a given or you won’t be in business very long! Every time I am asked to speak, I emphasize these are the stupidest, laziest, least effective way to do business unless you are Walmart (price) and even so that is questionable on certain days. The most common mistake I see during these tough economic times is overreaction to late or unpaid bills. We used to pick up the phone and ask why instead of assuming people are out to screw us, going bankrupt next week or whatever else comes to mind. Yes Nordstrom’s still does make the Viagra online phone call, do you in your small business?
Do you really listen to your customers when they make comments and suggestions? It is easy for our big egos to get in the way and blow it off. I suggest to my clients they log every comment and look for trends aka this is market research. Big companies are so removed from their customers they pay big bucks for this data. They like to manipulate their data to save careers and other nonsense but that is another article. Don’t be a big, dumb company is the morale of that story. As small business owners we are front and center and in our customers faces so why Brand Levitra not ask. How can I serve you better? What do you like best and least about doing business with us? If you like us how about a testimonial? How about a referral? The list goes on…..Hopefully you get the idea and better yet implement it today in your business. I will be writing more about this subject later because I have only scratched the service with this article.
Check out our new website and give me feedback – good, bad and ugly, we have thick skin. I just posted a new blog on the definition of marketing check it out on http://www.marketing-strategy-planning.com/marketing-articles
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P.S. I hope this article make you just a buy generic levitra little uncomfortable enough to crack a book, sign up for a class or a workshop, hire a coach, be a little more a lifelong learner in all your subjects of interest. As a coach, my job is to be my client’s best friend or worst nightmare depending on what they are telling me. It is not to be liked, it is about results! Yes I too have 3 coaches that supervise me on any given day! I walk my talk to the best of my human ability. :)
P.S. S. As promised, after I googled stupid is as stupid does here are my results:
http://answers.google.com/answers/threadview?id=392986%20
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“Forrest Gump’s “Stupid is as stupid does” is a variant of an old adage, “Handsome is as handsome does.” This saying appears in J.R.R. Tolkien’s “The Lord of the Rings” and in Herman Melville’s “Billy Budd,” and can be traced as far back as the 14th Century.
“Handsome is as handsome does” basically means that true handsomeness has to do with a person’s behavior, not just a handsome face. The saying is also phrased in the forms “Pretty is as pretty does” and “Beauty is as beauty does.”
Forrest’s version of the saying means that stupidity is not just a surface thing derived from a person’s appearance. Stupidity is a matter of deeds, not looks. Like the other versions, it comes down to this: judge people by what they do, not by how they appear.”
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Marketing Strategy Planning is Critical for Success
“Plan your work and work your plan.” You’ve undoubtedly heard that old saying before. Or perhaps you’re more familiar with the proverbial version: “He who fails to plan, plans to fail.” Marketing strategy planning follows in the same fashion.
Sound advice. Planning is essential if you are to make the most of your days, weeks, months and years. And nowhere is planning for success more essential than in the areas of marketing, advertising and sales.
But not all marketing plans are created equal, and neither is all marketing planning. As you head into the new year, have you completed your marketing plan? And how do you know it’s a good one? Most important, what have you done to make sure the marketing plan is bound to be implemented at the highest levels in your company?
Let’s take a look at some productive and futile ways to plan, then at some strong recommendations for you, heading into the new year…
