Marketing Strategy Planning

Far more than a weekly “cheerleading” call, this content-rich program is tantamount to a Master’s Degree program in marketing.

In fact, it is far more than that… more meaningful, more directly applicable to your business, more tailored to your specific needs, more adaptable to the results you generate, more timeless in its usefulness… because it is Principle-Centered.

Here is the process you’ll experience in building your marketing skills and systems…

• You’ll receive a 253 page, 25 chapter manual, supplementary materials, software, forms and templates, and a set of 16 audio sessions, all to be used as assignment material during the course of the 4 to 6-month program.

• You’ll complete and submit a comprehensive Marketing Needs Analysis, designed to take a “snapshot” of your marketing efforts currently and in the past, along with assessing your current level of marketing skill. You’ll also submit samples of your current and past marketing efforts.
• You’ll engage in an initial telephone conference, during which you and your Certified Coach will review your Needs Analysis for details, added insights, etc. During that call, you and your Coach will establish a time for a regularly scheduled telephone appointment. These appointments typically last about 40 to 50 minutes. Your Coach will also make your first assignments.
• You are responsible for completing your marketing assignments for each session and forwarding them to your Coach at least 24 hours prior to your regularly scheduled phone conference. Plan on spending an average of 45 to 60 minutes per working day on your program. Of course, you can cram, but that will defeat one of the major benefits of the program… building the HABIT of working ON your business, instead of IN your business.
• You’ll have The Principle’s Centered Marketing’s collection of resources at your disposal, including turnkey marketing systems, promotions and programs, creative personnel, design and production capabilities, all available to you at deep discounts. Some are even FREE!
• At the conclusion of the Program you will receive a Certificate of completion. But by that time you will have received far more. You will have received the knowledge and built thehabits and skills that will serve your business and marketing goals for the rest of you career. And you will have also gained the confidence and control you’ve been looking for, so you’re running your business and you’re not at the mercy of sales reps, consultants and agencies.

The point is, this program is customized for, and responsive to, your specific needs. And it works… Guaranteed!

IT WORKS FOR TOP ATHLETES…
WHY NOT TOP ENTREPRENEURS LIKE YOU?

A marketing coach is both your best friend… and your worst nightmare. A coach teaches you the fundamentals… the strategies… the techniques you need to succeed. That’s what makes your coach a best friend.

Then a coach makes you work… makes you practice… gives you feedback on what you’re doing well and what you can improve upon. A coach helps you develop your skills… and here’s where the nightmare part comes in… holds you accountable. A coach makes you DO IT, even when you don’t want to.

By the time you’ve completed your Principle-Centered Marketing Program, you’ll have developed some of the same kinds of feelings for your Marketing Coach as you’ve experienced for your favorite coaches and mentors you’ve had in athletics and other aspects of your life.